I want to fill you in on some big news: Our first major ad goes up on the air in North Carolina today. And we're not playing small ball: We're committing $850,000 to put this message in front of pro-democracy voters in a strategic part of the state. That's because the data shows that this region is one of the most concentrated parts of the country for our target voters — folks, mostly from military families, who might typically lean Republican but who are deeply worried about what Trump will do to our democracy. This is just the first of our moves in the home stretch. There are 4.5 million pro-democracy voters across seven battleground states. With your help, I'm committed to reaching as many as we can — chip in right now and help fund this targeted outreach to pro-democracy voters in the top battlegrounds. A key part of our research is that Democrats can't rely on winning over these voters with their typical partisan voices. The Harris campaign and the state party can only do so much. What moves them most is hearing from leaders who've served — folks who normally stay away from electoral politics but who feel compelled to speak out because of what's at stake. And that's exactly the kind of messenger we're recruiting to reach these voters. Deep down, these folks know Trump is dangerous — what they need is to see people they trust and respect making the decision to reject Trump and support Vice President Harris. Our strategy is to show them exactly that. And today, we're making a big splash in a place where we know this approach can make the biggest impact on the outcome of this election. The plan is to do even more in these final weeks, but that's up to supporters like you. Will you chip in right now to help take our voter outreach in battleground states up another notch before Election Day? Thanks for helping make this happen. If we do our jobs, we will win this election and defeat Donald Trump for good. More soon, Amy
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Tuesday, October 15, 2024
A big announcement:
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